35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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Case study

How La Manga Club Resort Boosted Online Sales by Over 30% with Golfmanager

La Manga Club is one of Europe’s most renowned holiday, sports, and leisure complexes. A spectacular resort with three 18-hole golf courses managed by Golfmanager technology.

Type of club

Multicourse

Location

La Manga del Mar Menor,
Murcia, España

Customer since

March 2020
About La Manga Club Resort

La Manga Club Resort is one of Europe’s most prestigious holiday, sports, and leisure destinations. Located in La Manga del Mar Menor, Murcia, the resort features a five-star hotel, a world-class golf academy, and three 18-hole golf courses.

Renowned for its outstanding facilities and commitment to innovation, La Manga Club is a benchmark for excellence in guest and player experience.

Key Results
increase in online sales
+ 0 %
improvement in operational efficiency
+ 0 %
Ranked Best Resort in its Category
# 0
The Challenge
Modernising a complex operation with a cutting-edge solution

With such a diverse and expansive infrastructure, La Manga Club faced the challenge of delivering fast, personalised, and modern service to thousands of golfers and visitors each year.

The traditional, bureaucratic management model hindered the efficiency the resort aimed to achieve. What they needed was a streamlined, centralised solution that could support user self-service and reduce the operational burden on staff.

The key was finding a professional, intuitive platform built specifically for the golf industry—capable of addressing both the commercial and operational demands of the resort.

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The Solution
Seamless integration, operational agility, and customer experience at the core

Since March 2020, La Manga Club has used Golfmanager as its all-in-one platform to manage golf courses, the academy, Pro Shop, and the customer mobile app.

Golfmanager enables the resort to operate fully in the cloud, offering complete real-time visibility over its operations. Players benefit from 24/7 access to bookings—whether it’s tee times, lessons, or tournament entries—on any device, from anywhere.

Internally, the resort team now manages all operations through a single, user-friendly system that enhances efficiency and simplifies the experience for both staff and guests.

This shift has allowed the resort to optimise its resources, improve customer service, and remove barriers to accessing its facilities.

“Golfmanager is on another level. It allows us to be more efficient without compromising the personal touch each client deserves.”
Pedro Sanchez
Director de golf
Golf Director
Results Achieved
A digital transformation with real impact

Since implementing Golfmanager, La Manga Club Resort has seen major improvements:

  • Over 30% growth in online sales, with a reduced reliance on phone and email support
  • More than 50% optimisation of internal processes, significantly lowering manual workloads
  • Enhanced customer perception and greater autonomy in booking and planning their visit
  • Improved operational control and real-time performance analytics
Conclusion
A decisive step towards operational excellence

La Manga Club Resort has demonstrated how effective digital transformation can redefine the management of a multi-faceted golf destination. With Golfmanager, the resort has not only boosted its online revenue, but also gained efficiency, flexibility, and closer engagement with its clients.

A fully digital experience is now a core part of its value proposition, aligned with the highest standards in the industry.

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