From Green Fee to a Fully Integrated Experience

How to maximise the value of every golfer at your club
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What You’ll Learn in This Guide

In this guide, you’ll discover how to move from a green-fee–focused approach to a player-centric experience model that increases long-term value and overall profitability.

  • You’ll learn how to identify and optimize the key moments in the golfer’s journey to drive satisfaction and loyalty.
  • You’ll understand what truly shapes a golfer’s perception of value beyond price alone.
  • And finally, you’ll gain practical strategies to turn occasional players into loyal customers and true ambassadors of your course.