35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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Case study

Golf Santander & Sports: How One of Spain’s Leading Golf Clubs Unified Its Operations with Complete Security

The Golf Santander golf course is blended seamlessly into the rolling natural terrain surrounding Banco Santander’s new headquarters facility in Madrid, Spain. One year after opening, Golf Santander was ranked by Golf Digest as one of the three best golf courses in Spain.

Golf Santander & Sports successfully streamlined its entire operation by adopting Golfmanager, a secure, cloud-based all-in-one platform. This digital transformation enhanced operational efficiency, minimized errors, enabled smarter decision-making, and ensured compliance with top cybersecurity standards—positioning the club as a leading example of innovation in the golf industry.

Type of club

Semi-private

Location

Boadilla del Monte
Madrid, Spain

Customer since

January 2019
About Golf Santander & Sports

Located within the Ciudad Grupo Santander complex in Madrid, Golf Santander & Sports is one of Spain’s most innovative sports facilities.

It features a championship 18-hole course designed by Rees Jones, a state-of-the-art driving range, and a broad array of complementary sports and wellness services, including football, padel, beach volleyball, multipurpose courts, physiotherapy, aesthetics, and a renowned golf academy.

Since opening in 2005, the course has earned recognition among the best in Spain and stands as a model of environmentally-conscious land rehabilitation.

Key Figures
of club operations managed through a single digital platform
0 %
integrated sports and wellness departments
+ 0
Only Spanish software to meet Grupo Santander’s cybersecurity standards
# 0
The Challenge
Fragmented management was holding efficiency back

Before implementing Golfmanager, Golf Santander & Sports faced the challenge of managing multiple sports areas and services using disconnected systems. This led to redundant tasks, operational inefficiencies, and a fragmented view of daily performance.

Management lacked agile access to key data for strategic decision-making and to enhance the member experience.

Moreover, the absence of a secure, integrated solution was a major obstacle to meeting the stringent cybersecurity protocols required by Grupo Santander, limiting the club’s potential to scale with confidence.

“Being able to access our booking and payment systems from anywhere is absolutely essential.”
— Gonzalo García, Director of Sports Operations

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The Solution
Total control, trusted security and clear visibility for Club Operations

In January 2019, the club adopted Golfmanager, centralizing its entire operation within a single, connected system.

Fully cloud-based and accessible from any device, Golfmanager is ISO 27001 certified, ensuring top-tier information security.

This technology enabled Golf Santander & Sports to control every aspect of its operations in real time—from bookings and payments to tournament management, facility access, and ball machine usage.

Critically, the platform passed all of Grupo Santander’s rigorous cybersecurity tests, proving to be a robust, reliable solution accessible from anywhere.

“Cybersecurity was essential for us. Golfmanager passed every ethical hacking and security check required by Grupo Santander, proving it’s a powerful and secure solution.”
— Carlos Capilla, Director of Operations, Golf Santander & Sports

“We need real-time visibility across all areas of the club in a single platform. Golfmanager is our go-to partner as we continue to improve, and when it comes to digital transformation, we’re in this together.”
Asís de Bastida
General Manager
Golf Santander & Sports
Results Achieved
Smart digitisation that drives efficiency, control, and team satisfaction
  • The club achieved full digitalization of its operational and commercial processes, streamlining workflows and enhancing traceability.
  • Manual tasks and operational errors were drastically reduced thanks to workflow automation, freeing staff from repetitive duties.
  • Centralized data provided clear, real-time insights across departments, greatly improving decision-making capabilities.
  • The tech team reported high satisfaction due to the system’s speed and reliability, simplifying their daily work and boosting responsiveness.
Conclusion
Leading the way in golf through strategic digital transformation

Golf Santander & Sports is a shining example of how digital transformation can elevate operational efficiency, enhance the member experience, and ensure airtight security.

Golfmanager has been the strategic technology partner behind this shift, helping the club set a benchmark for innovation in the golf industry.

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