35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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Dynamic Pricing

Optimise your green fee rates and maximise your course’s occupancy with smart pricing that adapts automatically to demand at your golf club.

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Dynamise Your Club's Pricing to Maximise Occupancy

  • Set different prices based on the day, the time or the minimum lead time, among other factors — you set the rules.
  • Evaluate occupancy by day or by hour, scoped to a product family or subfamily, so each time slot adjusts independently.
  • Offer volume discounts to your customers and tailor your prices to your own needs.
  • Analyse your booking trends to stay ahead of demand and optimise your revenue.

Reward Early Booking and Make the Most of Last-Minute Sales

  • Apply a special rate only when a booking is made within the minimum lead time you set, rewarding those who book ahead.
  • Activate last-minute pricing within the hours before tee-off, to clear empty slots or charge a premium for urgency.
  • Combine high and low season, days of the week and time slots (morning, afternoon, twilight) within the same rule.
  • Include or exclude bank holidays and link your rules to your own season or special event calendars.
Priswing and Golfmanager integrate to help you optimize your rates
Automate dynamic pricing management and maximize your revenue.

Apply the Exact Price to Every Segment, Channel and Product

  • Set different rates by customer type (member, visitor, resident, corporate, federation player) using tags.
  • Automatically calculate junior, senior or child rates based on the player’s date of birth.
  • Apply different rules by product, family, resource or resource type, so every course or service has its own pricing logic.
  • Offer a better price for direct online sales, or reserve specific rates for reception and tour operators.

Stay in Full Control of Your Dynamic Pricing

  • Set the priority between rules so the one you choose always wins, with no unpredictable overlaps.
  • Prioritise custom prices over dynamic ones to create manual exceptions the system will never override.
  • Apply smart percentage-based increases on top of the base price, with no risk of duplicated mark-ups.
  • Centralise all your rates around a single base price (standard, twilight, junior, pack, buggy) to reduce errors and keep your pricing consistent.

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Want to learn more about the golf course management software that is revolutionizing the industry? Schedule your customized demo now and learn how Golfmanager can boost your golf club sales!

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