35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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CRM

Manage your entire client base from a single platform — with complete visibility over member and visitor activity.

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Manage Your Entire Client Database From One Place

  • Find any client in seconds by filtering on name, email, age, status, tag, or group, with results updating in real time.
  • Export your complete database to Excel at any time — including email addresses and activity data — with no manual effort required.
  • Enrich each client profile with custom fields (allergies, interests, playing preferences) and any relevant documentation.
  • Import web contacts and social media leads directly into your marketing database, bringing all your acquisition sources together in one place.

Segment Your Database To Drive Smarter Sales

  • Build and save bespoke client lists — including family units — for targeted campaigns and commercial actions.
  • Distinguish between club members and other user types to ensure differentiated communications and management.
  • Segment by real behaviour: preferred playing day, gender, purchasing habits in the pro shop, and client type — so every action reaches precisely the right audience.
  • Attach tags, alerts, or sanctions to clients who have had incidents at the club, making issue management faster and fully traceable.
  • Create unlimited audiences for your loyalty strategies and build them in the same moment you configure a marketing campaign.

Centralise All Client Activity In A Single Profile

  • One database for every area of your club — golf, retail, restaurant, and other sports.
  • View a client’s full sales history, bookings, and purchases across every area of the club at a glance.
  • Access a chronological activity timeline for each member: campaign opens, bookings made, data updates, and tags assigned — all in order.
  • Manage sanctions directly from the client profile to automatically block their bookings throughout the sanction period.
  • Understand where each golfer spends their money and tailor your commercial offering to their real needs and preferences.

Digitalise And Automate Your Club's Key Processes

  • Offer each client a private online area with their history, invoices, payment details, and the ability to manage any query with the club independently.
  • Manage membership fees, vouchers, and deposits from each client’s profile, with full visibility over the status of every item.
  • Digitalise member sign-up contracts, rental agreements, and any document requiring a signature — directly from the client profile, eliminating paperwork entirely.
  • Automatically readmit members and reactivate their fees whilst retaining the full historical record, generating a new membership in the process.
  • Create and assign internal tasks linked to a client’s profile to manage commercial follow-up or resolve incidents with clear team responsibilities.

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Want to learn more about the golf course management software that is revolutionizing the industry? Schedule your customized demo now and learn how Golfmanager can boost your golf club sales!

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