Golfmanager, the software created to captivate golf club managers, enthusiasts, and people passionate about technology, unveils ‘Be Digital’. Drive Freedom’, the company’s new brand positioning aimed at empowering managers by improving their performance and enhancing their freedom.
By doing so, the company hopes to extol the achievements of golf club managers who have already taken the initiative to transform their golf courses, and have distinguished themselves from the rest as promoters of the digital revolution. Authentic change-makers devoted to providing a unique management solution on the market that goes beyond outdated software that is not 100% cloud-based, outdated, and unable to adapt to changing needs.
An exceptional universe based on a new vision for the industry thanks to a new brand positioning developed in collaboration with the Padawan Branding agency, focusing on offering more than just software to its clients. Through a more efficient, complete, and simple management system, clubs can realize the potential of digital transformation.
‘Be Digital. Drive Freedom’ is the new slogan chosen by the company to emphasize the freedom to know that thanks to technology, everything in a golf club is controlled. As a result, the manager is empowered to take responsibility for his club and ‘lead’ it to the freedom that comes with a 100% digitized pitch. A slogan chosen by the company to emphasize the freedom to know that thanks to technology, everything in a golf club is controlled. As a result, the manager is empowered to take responsibility for his club and ‘drive’ it to the freedom that comes with a 100% digitized golf club.
Using Golfmanager, managers can embrace a lifestyle that promotes breaking with the status quo as well as be committed to innovation, excellence in customer service, passion for golf, and ultimately, transform their businesses digitally in order to maximize their time without complications.
Golfmanager’s identity is redefined to convey personality
As part of this new positioning, Golfmanager reveals a typographical change that will be reflected throughout its communications, beginning with a new web page that is much simpler and more visually pleasing, from which it frames its entire value proposition, More than a dozen markets are home to Golfmanager. Due to this reason, this new website is multilingual (in Spanish, English, Portuguese, and Italian), presenting new tones, groundbreaking images, and a more fluid and intuitive browsing experience that perfectly reflects Golfmanager’s personality.
Co-Founder & COO of Golfmanager, Daniel Sillari explains that: “In addition to being the best golf course management software, Golfmanager aspires to be a leading brand in the industry, promoting the new digital age and transforming our managers into the best ambassadors of change so that they are recognized for their excellence. Our mission is to challenge the established rules in the industry, to offer a unique value proposition, and to make our company a generator of innovation that is applied to the industry”.