35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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Case study

Arabella Golf Mallorca: Unlocking Revenue and Efficiency Across Europe’s Premier Golf Destinations

Arabella Golf Mallorca boosted revenue by 18% and increased rounds played by 16% by adopting dynamic pricing through Priswing and streamlining operations with Golfmanager. This tech-driven strategy enhanced efficiency, offered greater transparency to players, and elevated the overall experience across their premium golf courses—setting a benchmark for innovation in the golf industry.

Type of club

Mixed

Location

Mallorca, Spain

Customer since

2021
About Arabella Golf Mallorca

Arabella Golf Mallorca is home to three of Spain’s most iconic golf courses (Son Vida, Son Muntaner, and Son Quint) and is a global leader in luxury golf experiences.

With a focus on excellence and innovation, Arabella Golf recognized that future growth would require smarter tools for managing dynamic pricing, customer experience, and operational efficiency.

By partnering with Priswing and Golfmanager, Arabella Golf unlocked new levels of revenue, tee sheet optimization, and golfer satisfaction — setting a powerful example for destination golf clubs and beyond.

Key Results
revenue increase by capturing value at peak times
+ 0 %
growth in rounds played thanks to schedule and pricing variety
+ 0 %
higher golfer satisfaction due to the system’s transparency and flexibility
+ 0 %
The Challenge
A system that struggles to keep up with the changing needs of golfers

Arabella Golf Mallorca is synonymous with quality: world-class course conditioning, exceptional service, and a commitment to delivering memorable golf experiences. Despite strong demand, leadership at Arabella knew that static tee sheet pricing was leaving revenue opportunities unrealized.

Traditional manual updates and rigid price structures couldn’t flex fast enough with the fluctuations of modern golfer behavior, seasonality, and last-minute demand.

Seeking to evolve and modernize, Arabella turned to two best-in-class partners:

  • Priswing for dynamic, machine learning- powered pricing.
  • Golfmanager for seamless golf course management software integration.

 

The need:

  • Dynamic Pricing Intelligence: A platform that could automatically adjust prices in real time.
  • Seamless Integration: A smooth deployment with their existing Golfmanager system.
  • Customer-Centric Transparency: A pricing strategy that empowered golfers to find the right tee times at the right value.
  • Optimized Tee Sheet Utilization: Driving both occupancy and rate through intelligent, data-driven decisions.

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The Solution
Golfmanager and Priswing: A Perfect Match for Modern Golf

Arabella Golf Mallorca implemented Priswing’s responsive pricing engine, seamlessly integrated with Golfmanager’s intuitive tee sheet and reservation system.

This partnership allowed Arabella to transform pricing from a static exercise into a living, breathing optimization tool.

Priswing’s machine learning continuously adapted based on real-time demand signals, local weather forecasts, and booking behaviors.

Golfmanager ensured operational simplicity, offering a unified view of the tee sheet, payments, inventory, and customer communications — all while supporting dynamic pricing updates effortlessly.

Golfers booking through Arabella’s website and digital platforms experienced dynamic yet transparent pricing, where earlier booking often meant better rates, encouraging proactive reservations and improving operational forecasting.

Arabella Golf Mallorca streamlined its operations by integrating Priswing and Golfmanager, leveraging dynamic pricing driven by demand and weather to enhance forecasting, boost internal efficiency, and encourage early bookings.
Results Achieved
Higher revenue, more rounds, enhanced player experience, and streamlined operations.

Within the first season of using Priswing and Golfmanager, Arabella Golf Mallorca achieved:

  • 18% Increase in Revenue: Capturing value at peak times while boosting occupancy during slower periods.
  • 16% Growth in Rounds Played: More golfers found times that matched their schedule and budget.
  • Higher Customer Satisfaction Scores: Feedback reflected appreciation for the transparency and flexibility of the new system.
  • Improved Booking Patterns: Early booking incentives shifted golfer behavior, improving tee sheet stability weeks in advance.
  • Operational Simplicity: With Golfmanager, real-time updates, payment processing, and customer communications stayed smooth and synchronized.
Conclusion
A Transformation in Revenue and Customer Engagement

Arabella Golf Mallorca’s partnership with Priswing and Golfmanager exemplifies how European golf courses can thrive by embracing intelligent, dynamic operations.

By combining Priswings market-leading machine learning pricing with Golfmanagers seamless golf course management software, Arabella not only grew their bottom line they elevated the entire guest experience, future proofing their operations in a highly
competitive landscape.

As Arabella Golf Mallorca has proven, embracing innovation isn t about working harder it s about working smarter.

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