Segmentation
Grouping customers by shared characteristics.
Stock
Merchandise available in the pro shop.
Stroke Play
Competition decided by total cumulative strokes.
Swing
The complete motion of a golf stroke.
Soil pH
Measure of soil acidity or alkalinity.
Survey
Questionnaire to measure customer satisfaction.
Subscription Fee / Membership Dues
Periodic amount paid by the member.
Stimpmeter
Tool used to measure the rolling speed of greens.
Stroke Play
Competition format decided by cumulative total strokes.
Starter
Official managing the first tee and departure logistics.