Swing
The complete motion of a golf stroke.
Segmentation
Grouping customers by shared characteristics.
Stock
Merchandise available in the pro shop.
Stroke Play
Competition decided by total cumulative strokes.
Soil pH
Measure of soil acidity or alkalinity.
Survey
Questionnaire to measure customer satisfaction.
Subscription Fee / Membership Dues
Periodic amount paid by the member.
Starter
Official managing the first tee and departure logistics.
Stimpmeter
Tool used to measure the rolling speed of greens.
Stroke Play
Competition format decided by cumulative total strokes.